How did you attract/address your audience?

As we are around the age of the characters in our radio drama, addressing our audience was quite a simple thing to do as we all know what we as the targeted audience find attractive, and also because we are a mixed sex group we could inflict opinions through a male and female point of view. This included; writing the script, acting, and the storylines.

As our drama was through a radio format, we had to rely solely on the language and lexis choice. We had to put ourselves in the characters minds and use our imagination on how the characters would talk, we come to the conclusion that as they were teenagers, using a more recieved pronounciation would not be correct, so we decided to use limited use of slang, this would therefore result in a better communication with our target audience.

Sound effects also caused a strong choice in our radio drama, using too many sound effects would have made our drama too hard to relate to, so although some use of sound effects was necessary, we did not use too many, as this would have made our drama too unrealistic, afterall who has background music playing whilst they're having a conversation with someone?

Our main point to our drama was to represent our collective identity of students in a positive way, as many television programmes have found that representing students in a negative way would collect a larger audience, programmes like skins for example. We felt that the only reason that this was successful is due to how unrealistic their representations are, there is always so much drama going on. Therefore we concluded that we would have to exaggerate our storylines to an extent, to keep our audience interested and not bored.

As our storyline was based on university we felt that this also helped to attract our target audience, as many students will be faced with the decision of which university to go to, and wether they actually wish to go or not. The strong relationship between Elisa and Ethan also attracted our audience well I though as many students could possibly have this connection with someone and be faced with the same issues raised in our radio drama.